Industry Insights

5 food trends to look out for as we enter the ‘New Normal’

By Beatrice O'Dwyer

/

4 Minute Read

/

Friday, 7th August 2020

The coronavirus pandemic has pretty much transformed every aspect of our lives; even the way we interact with food and our perceptions on previous eating habits…

So as we begin to adjust to life in a ‘new normal’, and restrictions continue to ease such as pubs, bars and restaurants re-opening,what changes to eating habits should operators and chefs be aware of if they wish to appeal to new consumer demands?

… Well let’s find out as we identify 5 key food trends that we predict will soar over the next few months in the ‘new normal’

1. Quality over quantity‍

We think it’s fair to say that after months of cooking, cleaning, baking and decorating at home, consumers have now reached a point where they are craving some TLC and a taste of ‘luxury’.

This definition of ‘luxury’ will of course depend on the consumer, but generally, high quality food and drinks + plus high quality service = a recipe for success!

2. The power of plant-based

Okay, so the plant-based phenomena may not be a new trend, but it certainly is one that now has more profit-potential than ever before, and the stats back this up!

According to the latest research by Mintel (25%) of young British Millennials (aged 21-30) say that the COVID-19 pandemic has made a vegan diet more appealing...

...but it’s not just the millennial generation that are considering converting to veganism post-pandemic… in fact, the same research also revealed that a vegan diet is proving more attractive to over one in ten (12%) of all Brits, rising to almost a quarter (22%)of Londoners….With stats like this, plant-based options are a must on any menu!

3. Healthier alternatives

If there’s one thing that coronavirus has taught us, it’s that nothing is more important than our health.Unsurprising then that consumer demand for healthier, more natural products is set to accelerate to new heights over the next few months: a prediction which is supported by a recent FMCG Gurus survey which revealed that 80% of consumers said they were planning on eating and drinking more healthily because of Covid-19, Beverage Daily reported.

Whipping up the best, most tasty, healthy dishes yet, will make the future of food look very green!

4. Bye-bye to booze (for some of us!)

Many of us may joke that lockdown has driven us to drink,however, as an Opinium survey finds, for around 14 million of us, lockdown has been the time to take steps to manage or stop drinking altogether.

However, healthy drinks do not need to be plain and boring -especially now that there are such wide range of ingredients, syrups, juices,sodas available – many of which are perfect for making amazing mocktails, smoothies, milkshakes and more!

5. Exotic cuisine

One of the main industry’s hit by the coronavirus pandemic was of course travel, and as a knock-on-effect,millions of customers have faced the disappointment of cancelled holidays.

Though disappointing, the majority of Brits will have got used to the idea of their holiday plans being cancelled or postponed by now… but that doesn’t mean they won’t still want an exotic food experience right here in the UK!

Authentic, global dishes can help to transport customers to their desired holiday location, especially when creating an authentic ambience to match the dishes served!

About The Author

View more from Beatrice

More from Industry Insights

Our Social Media & PR Exec, Ellen, has been sampling all the foodie goodness of Vancouver. Sounds like an amazing trip where she tried the famed no-bake Nanaimo Bar and sampled several cafes and restaurants (all in the name of research!) 😊

Read Ellen's Foodie Guide to Vancouver on our 🆕website.
A very HAPPY BIRTHDAY to Summer 🎈🎉🎊🎂
We've had to delay the office celebrations as Summer is a bit 'under the weather' at the moment. We hope you feel better soon and we haven't eaten your birthday cake (promise)! 👀😊
'What do you do?' 
It's a question we're often asked, and it can take quite a while to go through all the things we do with our clients, so we made a short reel!

#foodservice #foodservicesolutions #foodanddrink #foodserviceequipment #marketing #digitalmarketing #pr #prbusiness #foodservicemarketing #foodmarketing #consumermarketing
We are delighted to showcase our latest website build. This extremely exciting project for Otter Brewery included a complete revamp of the old site and also comprised of a strong e-commerce element.  So if you are looking to stock up for Christmas or want to discover more about the Otter beers and lagers, make sure you click the link in our bio.  Obviously, if you are looking for a website refresh yourself, then head to the Rawlingson Lane link 💻
Is there anything more satisfying than seeing the end results of a super client #casestudy? Well how about when that content can be used across #socialmedia channels too? 👏 @synergygrilltechnology 

To watch the full version of this super case study at @theclubhouse.steakhouse , visit our website or YouTube page (link in bio) 💻 

PS. Special shout-out to Chef Azam for being so accommodating while we were filming - your menu and restaurant concept really is fantastic 🤩

#foodservice #chef
How are we already in November, 2023 is flying by ✨ Let’s take a look back at what we got up to last month, including a very exciting trip to Milan ✈️ Stay tuned for all the Christmassy content starting soon 👏

We use cookies to ensure you get the best experience on our website. Learn more