Industry Insights

Seeing is believing

By Beatrice O'Dwyer


3 Minute Read


Saturday, 21st August 2021

Ever heard of the saying ‘Seeing is believing’? We all have, right? But is there actually any substance behind the saying?

Well, there certainly seems to be! In fact, studies carried out by Psychologist Jerome Bruner show that most people retain 80% of what they see compared to just 10% of what they hear and 20% of what they read. Those are some big stats to consider!

So how exactly can a brand use visual methods to communicate their message? And make customers believe what they say?

In this blog post, we outline 3 methods of visual communication that brands should look to incorporate into their marketing strategies!


A picture has the power to capture a thousand words, especially for a brand that is launching a new product and wishes to show exactly what the product looks like in a single, or collection of snapshots.

When it comes to taking these shots, brands should consider a number of factors that they wish to come across in each still:

  • What are the key feature/USP’s to convey?

  • Where will these photographs be used? (advertising, social media, website)

  • Is the branding clear in each shot?

  • How versatile are these shots?

  • Are the pictures a suitable format and quality?

Having a bank of up to-date, on-brand photographs which can be used for many purposes, and across multiple media platforms, is a must for brands, and the foundations to a strong visual presence.

Case Studies

There’s no better way for a product to be demonstrated than showing it in action! Likewise, hearing a genuine customer testimony is an amazing way to certify the brilliance of a product, so why not combine the two? Our case studies do exactly this and serve to highlight the benefits of our clients’ products in a sophisticated, 2-3 minute video. Clients can then use this footage across various channels such as on their website, on social media, for interactive ads as well as a material in sales pitches. Check out our collection of case studies over on our YouTube channel!

Case Study at The Alchemist Cocktail Bar, Birmingham

Social Media & PR Presence

It’s no good investing in new photography and video footage if you aren’t going to use these materials to their best ability! But where to begin?

Photography and video content are backbone materials for creating the most engaging kinds of social media posts, allowing a brand to communicate their product to their customer straight to their phone!

Likewise, these materials are a must-have for supporting PR activity, particularly when sending new product releases and submitting features on various products.

If you are looking for for help with photography, case studies, social media or PR, then do not hesitate to contact us!

About The Author

View more from Beatrice

More from Industry Insights

Our Social Media & PR Exec, Ellen, has been sampling all the foodie goodness of Vancouver. Sounds like an amazing trip where she tried the famed no-bake Nanaimo Bar and sampled several cafes and restaurants (all in the name of research!) 😊

Read Ellen's Foodie Guide to Vancouver on our 🆕website.
A very HAPPY BIRTHDAY to Summer 🎈🎉🎊🎂
We've had to delay the office celebrations as Summer is a bit 'under the weather' at the moment. We hope you feel better soon and we haven't eaten your birthday cake (promise)! 👀😊
'What do you do?' 
It's a question we're often asked, and it can take quite a while to go through all the things we do with our clients, so we made a short reel!

#foodservice #foodservicesolutions #foodanddrink #foodserviceequipment #marketing #digitalmarketing #pr #prbusiness #foodservicemarketing #foodmarketing #consumermarketing
We are delighted to showcase our latest website build. This extremely exciting project for Otter Brewery included a complete revamp of the old site and also comprised of a strong e-commerce element.  So if you are looking to stock up for Christmas or want to discover more about the Otter beers and lagers, make sure you click the link in our bio.  Obviously, if you are looking for a website refresh yourself, then head to the Rawlingson Lane link 💻
Is there anything more satisfying than seeing the end results of a super client #casestudy? Well how about when that content can be used across #socialmedia channels too? 👏 @synergygrilltechnology 

To watch the full version of this super case study at @theclubhouse.steakhouse , visit our website or YouTube page (link in bio) 💻 

PS. Special shout-out to Chef Azam for being so accommodating while we were filming - your menu and restaurant concept really is fantastic 🤩

#foodservice #chef
How are we already in November, 2023 is flying by ✨ Let’s take a look back at what we got up to last month, including a very exciting trip to Milan ✈️ Stay tuned for all the Christmassy content starting soon 👏

We use cookies to ensure you get the best experience on our website. Learn more