Is any social media presence better than none? Putting up the odd post, sharing some content, a few photographs… if you’ve ever tried to run a social media account for your business, you’ll know that it’s actually not that easy, and it can be very time consuming! As an agency, we can talk about engagement, UGC, and algorithms all day, until your eyes glaze over, but whatever you post really IS seen by lots of people, potential customers, competitors and existing clients, and every piece of content informs their opinion of your brand.  The quiet impact of social media is that it drives your brand perception and brand awareness, so if you’re going to bother with social media, treat it as you would any other advertising medium and make it part of your business strategy and action plans.

The best part about getting us to run your social media is that we can do all of the background work, but you still get to approve the content and direction.  We can put together the plan of action that feeds into your business strategy; do you want leads or website visits; are you open to collaborations and sharing content and how quickly do you respond to messages?

We’re on top of all the social media updates and changes, so you don’t have to be. Why have your posts dropped in engagement? Maybe the algorithm has changed, or you’ve put external links in a LinkedIn post (it doesn’t like you taking people off the platform!); or have you checked your post insights to see how people are engaging with your posts? Surprisingly many people now use Instagram’s reels tab instead of their feed (a bit like TikTok), so people may be seeing your post there and not in their feed and not on your stories. Instagram has a new image size, are you using it, should you be using it?  Is Instagram really going to start letting us put links in posts? What does that Explore function do?  And do I need to know about Instagram’s gold rings?  We can take care of all of that!

A lesser known but incredible opportunity for social media is advertising.  Ultra targeted and a blessing for those needing to prove ROI, Meta or LinkedIn advertising really is the opportunity you didn’t realise you needed. Tackling it alone though, is not for the faint hearted as it is a complicated mix of establishing your strategy, creating content, running for the correct length of time, spending just enough money, targeting the right people and then, just when you think you’ve cracked it, they go and throw in AI.

So, for all things social media, an easy to follow explanation of why followers aren’t the ‘be all and end all’ and some of the best content you’ll see in the industry (we know it’s a big claim), talk to us!